Industry Spotlight

Contemporary Outdoor Furniture: A Trend or the New Norm?

by Robert Elmquist

If you’re under the impression that the hottest thing in outdoor furniture is the trend toward contemporary design, think again. Yan Wijaya, sales and marketing manager for Koverton Classics in City of Industry, Calif., says, “It is the new norm. We’re past the trend stage.” He suggests that contemporary styling came into its own…


Marketing Maneuvers

Marketing Masterminds

by Robert Elmquist

With a 13,000–square-foot showroom, Outdoor Elegance is one of the largest outdoor casual retailers in Southern California.

I t would not be an overstatement to say that Outdoor Elegance Patio Design Center (La Verne, Calif.) recently underwent a dramatic transformation. Owners Doug and Sharon Sanicola razed two existing structures on their…


Marketing Maneuvers

Oxford Garden Introduces a Modern Look

by Robert Elmquist

Oxford Garden, Louisville, Ky., has been offering beautifully designed, high-quality wooden furniture at an exceptional value to the outdoor casual marketplace since 1997. “Our focus has been on developing designs that have a rich look at value-driven prices,” Randy Meek, president, explains. Well known for its timeless, traditional designs,…


Hearth Retailer Profile

The Rewards of Retail

by Robert Elmquist

Someone once told John Crump, owner of Hickory Fireplace & Patio, that running a retail store would be the hardest job that he would ever have. A little over 17 years later, Crump wholeheartedly agrees. What that person didn’t tell him was that it would also be the most rewarding job that he would ever have.

“The patio-and-hearth…


Hearth Retailer Profile

Forshaw Expands Its Custom-mantel Business

by Robert Elmquist

Forshaw has always been obsessed with offering the best: the best craftsmanship, style, and service. Its custom mantels, constructed of distinctive woods and classic stone, have adorned fireplaces in homes across the United States for nearly 100 years. In December 2008, the St. Louis-based company rounded out its line of custom products with the…


Barbecue/Grill Retailer Profile

Sharing a Passion for Outdoor Cooking

by Robert Elmquist

As their children grew older, Paul and Sara Pietrowski decided to build a new home in the Richmond, Va., countryside, and they knew that they wanted to include an outdoor kitchen in the plans. Their search for a source to help them build their dream outdoor kitchen, however, proved fruitless. “We could not find anybody who knew anything about them,”…


Barbecue/Grill Retailer Profile

Rave Reviews for Kenyon Custom’s All Seasons Grill

by Robert Elmquist

The award-winning Kenyon® Custom All Seasons Grill™ is here to meet the demands of cooks who desire the unparalleled convenience of grilling using electricity.

Growing in popularity among consumers, electric grills are not only easy to use and energy efficient, but also eliminate the need for propane tanks or charcoal, since the only fuel…


Showroom Showcase

Attracting Serious Shoppers

by Robert Elmquist

There is no denying that it has become harder than ever for retailers to attract new customers who are serious about buying. Not only do today’s consumers have less expendable income, but they are less willing to spend what they have. For Joan Shank and her youngest son, Keith Shank (owners of Jacksonville, Fla.-based Southern Casual Patio…


Showroom Showcase

Developing Designs That Deliver By Sharon Sanders

by Robert Elmquist

Protégé Casual is proud to be one of the little guys. At a time when customers expect more value for their money, this fledgling outdoor-furniture manufacturer is giving them what they want. From day one, Protégé Casual has kept one thing on its mind: the customer. “If a company can be fast, focused, and flexible it can do anything, in any…


As I See It

What’s Underfoot at Couristan?

by Robert Elmquist

Couristan has been a style leader in the floor-covering industry for more than 80 years. This global company, based in Fort Lee, N.J., manufactures and imports rugs from around the world for its residential and hospitality customers. Couristan burst onto the outdoor-living scene in 2003 with area rugs that have style and quality that rival those…


My Turn

Teak: Timeless Comfort and Beauty

by Robert Elmquist

Tad Varga, co-owner of Three Birds Casual, is the first to admit that he has a bias toward teak furniture. He loves the way it feels when he’s relaxing on it on a Sunday afternoon, appreciates the natural beauty it exudes when it ages to a soft gray, and is amazed at the fact that it blends beautifully in any outdoor setting.



Product Innovation

Developing Products That Dazzle

by Carol Daus

It’s hard not to be dazzled by the new Solaris™ 36-ST, one of the latest hearth-product intr­oductions from Heat & Glo®,  a brand of Hearth & Home Tech­nologies®. Dealers were first introduced to the Solaris at HPBExpo in Reno last March, where it received the coveted Best-in-Show and Best Gas Fireplace Vesta Awards.



Last Word

Harman Home Heating: Celebrating 30 Years of Innovation


Publisher's Viewpoint

Publisher’s Viewpoint - May 2009


Editor's Message

Editor’s Message - May 2009


Guest Editorial

Thriving During Crazy Times


Industry News

Industry News - May 2009



Blue Martini Bubble Bistro Group

Patioflame CRYSTALINE and River-rock Options

Atlantis Outdoor Kitchens


New Director’s Chair From Faulkner Furniture

Flexible Skewers From Big Green Egg

New FireGlitter

Sterling Damask

Creative Covers

Ebel’s Lacelle


Plantation Collection

Lauderdale Illumination Series Mantel

Malibu Comfort, quality, and value:


Sawgrass Mills Fruit Cocktail Outdoor Rug

Sleek Contemporary Flair: Maxime by Caluco


A Hot Idea About Cold Smoke

Luxuriously Comfortable: Milano Sectional by Caluco

Pawleys Island Beaches Stripe Large Quilted Hammock

Balcony Tables and Barstools

Security Chimneys HE43

Natural Blaze Vent-free See-through Logs From MHSC

Macedonia Collection

Lennox Hearth

The Parlor Vent-free Fireplace System From MHSC

Oasis Modular Islands

Ventis Black Single-wall Black Stove Pipe

West Virginia Collection

Insert Appliance Connectors and Elbows


The Galapagos Collection

New Magic View Window by Fire Magic

Best-value Landscape Fireplace:

Lennox Hearth Products Merit Series

Apollo Series Beverage Center by Fire Magic

VOJENS Casual Gathering Group

A SMART Approach to Green Products

Newport Dining Collection



Collegiate Licensed Grill Mats

New Ultra-Temp Adjustable Chimney Length

Monte Carlo Conversation Group

Avalon Collection

Prefabricated Modular Masonry Fireplace From Palazzetti


Magnesium-oxide Hearth Pads

SilverState Fabrics

Team Grill

GasWatch TVL 212

Upgraded Nest Enhances EGG Mobility

Ernest Hemingway Collection

Kalamazoo 450GS Gas Freestanding Grill

Chiseled Firepit


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