Industry Spotlight

Fabrics Turn Trends Inside Out and Outside In

by Robert Elmquist

In recent years, home decor’s buzz has been about bringing the indoors outside, turning patios and decks into outdoor rooms. Today, these additions have become actual living rooms and kitchens, with all the indoor comforts. Fabrics once considered exclusively for exteriors are stepping inside because they are so durable, while traditional indoor…


Marketing Maneuvers

Marketing Masterminds

by Robert Elmquist

With an abundance of warm, sunny days and year-round coastal breezes, perhaps no other region represents Southern California’s outdoor lifestyle better than the beach cities of the South Bay in greater Los Angeles. The area (which includes the upscale Palos Verdes Peninsula) has some of the most beautiful—as well as highest-priced—homes in…


Marketing Maneuvers

Treasure Garden Thrives by Focusing on Details

by Robert Elmquist

Although Treasure Garden, Inc. (Baldwin Park, Calif.), is the largest shade-product manufacturer in the world, the company has not lost its focus on offering innovative high-quality products—the core business principles established by Oliver Ma, president and CEO, when he founded the company in 1984.

Jeff B. Dorough, vice president, sales…


Hearth Retailer Profile

Hard Work Pays Off for Denger’s

by Robert Elmquist

It would be difficult to find a more hardworking, dedicated family than the Dengers. Charlie Denger; his son, Mike; and his grandson, Brian, have built Denger’s Hearth & Home, based in Lexington, Ky., into a powerhouse brand that has integrity and heart. The downturn in the housing market has forced them to take stock of their business to ride…


Hearth Retailer Profile

RAIS Continues Its Award-winning Ways

by Robert Elmquist

After winning three Vesta Awards for design in just five years, RAIS, Inc., has left no doubt that it is creating a new dimension in the gas/wood-stove category. The Danish company’s clean, modern stoves are the perfect fit for today’s increasingly diversified hearth market. What sets RAIS apart as an innovator and leader comes down to its keen…


Barbecue/Grill Retailer Profile

The Outdoor-kitchen Craze Continues

by Carol Daus

Lenders are foreclosing on homeowners’ mortgage, banks are clsoing their doors, and Chrysler and GM have declared bankruptcy, but Chad and Melody Dupre, co-owners of creative outdoor kitchens (Litchfiled Park, Ariz), remain upbeat about their family business.

Although for-lease signs and vacant storefronts dot many shopping districts…


Barbecue/Grill Retailer Profile

Outdoor-Cooking Trend Benefits Weber-Stephen Products Company

by Robert Elmquist

With the current state of the economy, it’s no surprise that cooking at home is number one in the Top Ten Food Trends for 2009 presented by The Food Channel®.

Furthermore, according to the 29th Annual Weber® GrillWatch Survey™, nearly two-thirds of U.S. grill owners are planning to grill more at home this year and dine out less, with…


Showroom Showcase

A Sound Business Strategy

by Robert Elmquist

Nestled in the hills of Southern California’s west San Fernando Valley (just 25 miles from downtown Los Angeles) is Woodland Casual, a family-owned casual-furniture store that has been serving residents in and around its hometown of Woodland Hills, Calif., for 40 years.

As owners of this picture-perfect neighborhood retail store, Michael…


Showroom Showcase

Mallin Casual: Where Comfort Meets

by Robert Elmquist

For generations, Mallin Casual Furniture has been making high-quality products that consumers love. Its innovative designs, its focus on comfort, and its customer service have positioned Mallin as the people’s casual-furniture company.

The Montebello, Calif.-based manufacturer (owned by Minson Corp. since 1991) was founded 55 years ago.…


As I See It

Gloster’s Presence Spans the Globe

by Robert Elmquist

When Gloster designs a piece of furniture, it doesn’t just look good; it has meaning. First established in the United Kingdom in 1981 as a specialist in teak garden benches and seats, Gloster entered the U.S. market in the mid-1990s, setting up its national headquarters in South Boston, Va.

The company has since expanded its product offerings…


My Turn

Staying on Top of a Changing Marketplace

by Robert Elmquist

When you spend even a few minutes with Nick Bauer and Joe Brueg­gemann of Empire Com­fort Systems, based in Belle­ville, Ill., you are struck by their passion for, and knowledge of, the hearth industry.

Bauer, vice president of sales and product development, is the great-grandson of Henry Bauer, who founded the business in 1932. At 25,…


Product Innovation

Sales at Supreme Fireplace Are on Fire

by Robert Elmquist

It’s the entrepreneur’s dream—inventing something that solves a problem, is efficient, and is highly sought after by the marketplace. That’s exactly how Emmanuel Marcakis got his start. In the early 1980s, he bought a house with a natural fireplace that provided very little heat, so in order to improve its efficiency, he decided to make his…



Last Word

Putting Customers First


Publisher's Viewpoint

Publisher’s Viewpoint - July 2009


Editor's Message

Editor’s Message - July 2009


Guest Editorial

What Happens in Montreal Stays in Montreal, We Hope


Industry News

Industry News - July 2009



A New Look for 303 Products in 2009

Allure Dining Chair

VioFlameOutdoor Built-in Fireplaces


Chesapeake Swivel Rocker

Heritage Cast-iron Stoves Available in Five Finishes

Studio Series Fireplaces

Lavender Glider

Mini-Twenty Container Program

Relax in Grand Style

Wood Market-style UmbrellaFiber

Pantille Torch Set

Firelight Table

Hatteras Hammocks Serenity Ocean Large Quilted Hammock


Sawgrass Mills Alli Outdoor Rug

Teak and Wicker Leisure

Ariana Series

The Birmingham by Heatilator

Adirondack by Three Birds Casual

Country Collection Bella Pellet Stove

Arched Arlington Mantel

Lite-Touch Q One-burner Ceramic Electric Cooktop

St. Tropez Bar Chair

EDGE 60 by Quadra-Fire

Palm Umbrella

Little Griddle’s GQ12S


Essex Curved Bench

Apollo 3 ‘n 1 Smoker, Tailgate/Charcoal Grill, and Water Smoker

Tybee Recliner

Woven Reed Cast Table

Ipanema Sectional

Split-stone Tabletop

New Charleston


OW Lee Expands the Bistro Collection for 2010


Siena Chaise

Monterey by Three Birds Casual

Tidewater Sun & Shade Lounger

Stratton Wood-burning Fireplace From Vermont Castings

Ocean Master MAX Collection

Monte Carlo 84-inch Dining Table

Savannah Wood-burning Insert From Lexington Forge

Kokomo Outdoor Collection

Expandable Cast-aluminum Table

Firepit Kit

Boca Bay Indoor Seating

A Complete Gas Log Set for Under $70

Shade Sculpture Collection

Pool & Patio


KitchenAid Outdoor Collection

Rinnai RHFE-750 Gas Fireplace


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